:root{--ink:#14181f;--ink-soft:#2b313c;--cream:#faf6f0;--cream-2:#f3ece1;--clay:#c2683f;--sage:#6f8b6e;--line:#e6ddd0;--muted:#6b6358;--ember:#f15c24;--coral:#f68d6c;--sans:'IBM Plex Sans',system-ui,sans-serif;--mono:'IBM Plex Mono',monospace;--fraunces:'Fraunces',Georgia,serif}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--cream);color:var(--ink-soft);font-family:var(--sans);line-height:1.7;-webkit-font-smoothing:antialiased}
a{color:var(--clay);text-decoration:underline;text-underline-offset:2px}
a:hover{color:var(--ember)}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}

/* header */
.bloghdr{position:sticky;top:0;z-index:40;background:rgba(250,246,240,.85);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.bloghdr .row{display:flex;align-items:center;justify-content:space-between;height:64px}
.bloghdr .logo{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:22px;color:var(--ink);text-decoration:none}
.bloghdr .back{font-size:14px;color:var(--ink-soft);font-weight:500;text-decoration:none}
.bloghdr .back:hover{color:var(--ember)}
.bloghdr .cta{background:var(--ember);color:#fff;font-weight:600;font-size:14px;padding:9px 18px;border-radius:100px;text-decoration:none;box-shadow:0 10px 24px -8px rgba(241,92,36,.5)}

/* article */
.post{max-width:720px;margin:0 auto;padding:64px 24px 40px}
.post .eyebrow{font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.post h1{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:clamp(34px,5vw,52px);line-height:1.05;letter-spacing:-.025em;color:var(--ink);margin:14px 0 16px}
.post .meta{font-size:13.5px;color:var(--muted);margin-bottom:36px;padding-bottom:24px;border-bottom:1px solid var(--line)}
.post h2{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:clamp(24px,3.4vw,32px);line-height:1.15;letter-spacing:-.02em;color:var(--ink);margin:46px 0 14px}
.post h3{font-size:19px;font-weight:600;color:var(--ink);margin:30px 0 10px}
.post p{font-size:17.5px;margin:0 0 20px;color:var(--ink-soft)}
.post ul,.post ol{margin:0 0 22px;padding-left:24px}
.post li{font-size:17px;margin:8px 0;color:var(--ink-soft)}
.post strong{color:var(--ink)}
.post blockquote{border-left:3px solid var(--ember);padding:6px 0 6px 22px;margin:28px 0;font-family:var(--fraunces);font-style:italic;font-size:21px;line-height:1.5;color:var(--ink)}
.post .lead{font-size:20px;color:var(--ink);line-height:1.6;margin-bottom:24px}
.post .callout{background:var(--cream-2);border:1px solid var(--line);border-radius:16px;padding:22px 24px;margin:30px 0;font-size:15.5px}
.post .callout strong{color:var(--ink)}

/* hero + inline images */
.post-hero{margin:6px 0 34px;border-radius:20px;overflow:hidden;border:1px solid var(--line);box-shadow:0 30px 70px -38px rgba(20,24,31,.34)}
.post-hero img{width:100%;display:block;aspect-ratio:16/9;object-fit:cover}
.post figure{margin:32px 0}
.post figure img{width:100%;border-radius:16px;border:1px solid var(--line);display:block}
.post figcaption{font-size:13px;color:var(--muted);margin-top:8px;text-align:center}
.bcard .thumb{display:block;margin:-28px -28px 18px;border-bottom:1px solid var(--line)}
.bcard .thumb img{width:100%;aspect-ratio:16/9;object-fit:cover;display:block;border-radius:20px 20px 0 0}

/* faq */
.faq{margin-top:50px;border-top:1px solid var(--line);padding-top:38px}
.faq h2{margin-top:0}
.faq details{border-bottom:1px solid var(--line);padding:18px 0}
.faq summary{font-weight:600;font-size:17px;color:var(--ink);cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--ember);font-size:24px;line-height:1;font-weight:400}
.faq details[open] summary::after{content:"\2013"}
.faq details p{margin:12px 0 0;font-size:16px}

/* cta box */
.post-cta{max-width:720px;margin:50px auto 0;background:radial-gradient(120% 130% at 50% 0%,#fbe6d8,#f3ece1);border:1px solid var(--line);border-radius:24px;padding:42px;text-align:center}
.post-cta h3{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:28px;color:var(--ink);margin-bottom:10px}
.post-cta p{font-size:16px;color:var(--ink-soft);max-width:460px;margin:0 auto 22px}
.post-cta a{display:inline-flex;background:var(--ember);color:#fff;font-weight:600;font-size:15px;padding:14px 28px;border-radius:100px;text-decoration:none;box-shadow:0 12px 28px -8px rgba(241,92,36,.5)}

/* footer */
.blogftr{margin-top:80px;background:var(--cream-2);border-top:1px solid var(--line);padding:48px 0 36px}
.blogftr .ls{margin-bottom:20px}
.blogftr .ls img{height:78px;width:auto}
.blogftr .disc{font-size:12px;color:var(--muted);line-height:1.7;max-width:900px}
.blogftr .disc strong{color:var(--ink-soft)}
.blogftr .flinks{display:flex;gap:24px;flex-wrap:wrap;margin-bottom:22px}
.blogftr .flinks a{font-size:14px;color:var(--ink-soft);text-decoration:none}
.blogftr .flinks a:hover{color:var(--ember)}

/* index */
.bloghero{max-width:1180px;margin:0 auto;padding:78px 24px 18px}
.bloghero .eyebrow{font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.bloghero h1{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:clamp(40px,6vw,68px);letter-spacing:-.03em;line-height:1.02;color:var(--ink);margin:14px 0 0}
.bloghero p{font-size:18px;color:var(--ink-soft);margin-top:14px;max-width:580px}
.bloggrid{max-width:1180px;margin:0 auto;padding:40px 24px 90px;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media(max-width:860px){.bloggrid{grid-template-columns:1fr}}
.bcard{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:20px;padding:28px;text-decoration:none;transition:transform .25s,box-shadow .25s,border-color .25s}
.bcard:hover{transform:translateY(-3px);box-shadow:0 30px 60px -34px rgba(20,24,31,.3);border-color:rgba(241,92,36,.35)}
.bcard .tag{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--clay);font-weight:600}
.bcard h2{font-family:var(--fraunces);font-style:italic;font-weight:500;font-size:22px;line-height:1.2;color:var(--ink);margin:12px 0 10px}
.bcard p{font-size:14.5px;color:var(--muted);flex:1}
.bcard .more{margin-top:16px;font-size:14px;font-weight:600;color:var(--ember)}
@media(max-width:760px){.bloghdr .back{display:none}}

/* ---- lead magnet ---- */
.leadmag{max-width:760px;margin:48px auto;padding:0 22px}
.lm-inner{background:linear-gradient(135deg,#fff,var(--cream));border:1px solid var(--line);border-left:4px solid var(--ember);border-radius:16px;padding:26px 28px;box-shadow:0 24px 60px -30px rgba(20,24,31,.25)}
.lm-eyebrow{font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--clay)}
.lm-copy h3{font-family:var(--fraunces);font-style:italic;font-weight:600;font-size:24px;line-height:1.15;color:var(--ink);margin:6px 0 6px}
.lm-copy p{font-size:14.5px;color:var(--muted);margin:0 0 16px}
.lm-row{display:flex;gap:10px}
.lm-form input{flex:1;border:1px solid var(--line);border-radius:100px;padding:13px 18px;font-family:var(--sans);font-size:14.5px;background:#fff;color:var(--ink)}
.lm-form input:focus{outline:none;border-color:var(--ember)}
.lm-btn{border:none;cursor:pointer;background:var(--ember);color:#fff;font-family:var(--sans);font-weight:600;font-size:14.5px;border-radius:100px;padding:13px 22px;white-space:nowrap;box-shadow:0 14px 34px -12px rgba(241,92,36,.55);transition:transform .2s}
.lm-btn:hover{transform:translateY(-1px)}
.lm-note{font-size:12px;color:var(--muted);margin:10px 2px 0}
.lm-done{display:none;font-size:15px;font-weight:600;color:var(--sage);margin:10px 2px 0}
.lm-done a{color:var(--ember);text-decoration:underline}
@media(max-width:560px){.lm-row{flex-direction:column}.lm-btn{width:100%}}